What's in a brief

A brief is one page about one meeting. It arrives by email and opens in full on the meeting page in the app, in the language you pick in Settings.

• This call in one line: who the meeting is with and what matters most, plus Aim for, the next step to ask for.
• Open with: one or two openers grounded in the research.
• Questions to ask: three questions that make the buyer think about their situation.
• Avoid: one or two risks or topics to handle with care.
• One card per person researched: role, time in the role and background.
• The company now: what they sell and to whom, their market and listing, and what changed lately, with dates.
• Sources: the links the research used.

On the meeting page, Copy brief copies the brief to paste anywhere, and Open in Google Calendar opens the event.